The summer transfer window is fast approaching and Aston Villa are already looking to make serious moves to strengthen their attacking options.
Unai Emery’s side have proven they belong at the top of the Premier League, but maintaining their elite level requires relentless, attacking team-building.
The Villains are preparing to reignite their long-standing interest in Juventus forward Jonathan David, according to a new report from Italian outlet Tuttosport.
After extensive scouting of the Canadian international last summer ahead of his move to Italy, Villa Park bosses clearly feel now is the perfect time to finally bring him to the Midlands.
To say that David’s high-profile move to Turin hasn’t gone to plan would be a gross understatement.
Jonathan David didn’t live up to expectations
Big things were expected of the attacker, who arrived at the Allianz Stadium as one of the most coveted free agents on the market after a glittering title win with Lille in France.
However, the reality of Italian football is incredibly harsh. Suffocated by tactical adjustments and the immense pressure of wearing the famous Bianconeri shirt, David ended up with a very disappointing result, scoring just eight goals in 44 appearances in all competitions.
For a striker whose game relies heavily on confidence, sharp movement and deadly finishing, a quick exit after just 12 months could be just what he needs to reset a stalled career.
From Juventus’ point of view, moving David is not just about his underwhelming results, but also about funding a massive and desperate overhaul of their attack.
The Italian giants are staring at a major crisis with star striker Dusan Vlahovic inching closer to the exit door.
The Serbian powerhouse could sensationally leave as a free agent at the end of the season, a scenario that would be a devastating financial blow to the club.
David was signed on a free transfer just over a year ago, so selling him to a Premier League team like Aston Villa would instantly generate pure profit on the books.
This important financial injection will give the Juventus board the funds it needs to completely revamp its front line.
Aston Villa ready to add depth to attack
So why are Aston Villa still incredibly keen on a player who has struggled so much this year? It all depends on Unai Emery’s tactical vision.
The Spanish coach demands relentless energy, high pressing and tactical versatility from his forwards.
Ollie Watkins is undoubtedly an incredible frontrunner, but he cannot shoulder the burden of scoring goals alone during a tough period of domestic and European competition.
David’s explosive pace and intelligent link-up play are traits he displayed brilliantly during his time in Ligue 1, making him a very interesting fit in the Premier League’s fast-paced, transitional style.
If Emery can wrap his arms around the Canadian star and help him rediscover the formidable touch he showed in France, this could easily be one of Aston Villa’s shrewdest business moves.
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