Ryan Hockensmith, a seasoned ESPN journalist and advocate for people with disabilities, covers a major upcoming boxing event featuring Canelo Alvarez and Terrence Crawford. On a rainy day in New York City, Alvarez, unfazed by the weather and sporting expensive sunglasses bought that morning, promotes the highly anticipated fight scheduled for September 13. This event is significant as it marks the first Zuffa boxing promotion under Dana White’s TKO brand, showcasing two of the most prominent fighters since the Mayweather era. Alvarez speaks confidently about the fight’s impact and the wide audience reach through Netflix.
Meanwhile, Crawford maintains a quieter demeanor, reflective of the professional nature and the intense schedule, as both fighters recently traveled from Saudi Arabia to New York and on to Las Vegas for promotional activities. Despite fan expectations for animosity, a photo surfaced showing the two fighters dining together, which sparked debate among fans over the appropriateness of such camaraderie before a fight. Both fighters clarified that while they had this dinner, they don’t enjoy such interactions and are focused on the competition. Alvarez admitted to feeling a strong desire to dominate Crawford in the ring.
At the press conference, Michael Buffer energized the crowd with his iconic introductions. Alvarez, with his larger fan base and massive career earnings, received roaring cheers, while Crawford garnered respectful but quieter support. The verbal exchanges hinted at intense competition, especially when Alvarez requested a smaller ring to limit Crawford’s mobility—a request Crawford quickly rebutted. Dana White played the role of mediator as tensions escalated briefly when the fighters faced off, symbolizing the fierce rivalry and high stakes of the matchup.
As the fighters held their intense staredown, Alvarez removed his sunglasses, signaling readiness for battle with clenched fists. The promotional drama and genuine heat between them promise a compelling showdown that fans and the boxing world eagerly anticipate.
Fan Take: This fight is a pivotal moment for boxing, blending the star power of two elite fighters with innovative promotion under Dana White’s TKO brand. It has the potential to re-energize the sport by attracting both longtime followers and new fans through the Netflix platform, signaling a bright future for high-profile boxing events.