Manchester City has secured a 10-year extension with PUMA for their kit supply.
According to ESPN, the agreement could reach up to £1 billion ($1.3 billion), averaging £100 million per year, a significant increase from the £605 million deal made in 2019.
This contract is expected to set a new benchmark for kit manufacturer agreements for the English club, exceeding the 2023 deal of £900 million between Adidas and Manchester United.
“We teamed up with Puma to push our ambitions and surpass expectations,” remarked Ferran Soriano, CEO of City Football Group (CFG). “We have accomplished this over the past six seasons.”
PUMA also collaborates with various CFG teams, such as Melbourne City, Girona, Palermo, and Mumbai City.
“PUMA fits seamlessly within our organization, captivating fans globally and creating numerous historic moments together. Today’s news strengthens our partnership and paves the way for a brighter future,” Soriano added.
After being eliminated from the Club World Cup by Al Giral in the round of 16, Man City will return to pre-season friendlies against fellow CFG team Palermo on August 9th.
This report includes insights from Rob Dawson of ESPN.
Fan Take: This massive deal underscores the growing commercial power of soccer and how brands play a pivotal role in shaping club identities. For fans, it means enhanced resources for talent and competitive teams, which can lead to more thrilling matches and a richer experience overall.
