Paige Bueckers has continued to attract attention following an outstanding debut season in the WNBA with the Dallas Wings. Selected as the first overall pick in the 2025 WNBA Draft, Bueckers averaged 19.2 points, 3.9 rebounds, 5.4 assists, and 1.6 steals per game, earning her both an All-Star spot and the Rookie of the Year award.
Although the Wings struggled overall, finishing last with a 10-34 record, Bueckers’ performance has provided hope for the franchise’s future. During the offseason, she has stayed active by joining Team USA’s training camp and participating in the 3-on-3 women’s basketball league, Unrivaled. Additionally, Bueckers has secured multiple sponsorships, including deals with CarMax, Fanatics, and most notably, Lego.
On Tuesday, Bueckers revealed a partnership with Lego that she described as a “dream collaboration,” sharing a photo of herself in a Lego-themed outfit on Instagram. A longtime fan of Lego, this collaboration is particularly meaningful to her, highlighting a personal connection that makes the partnership special. While details on the joint product release are still forthcoming, it’s clear that the former UConn star is excited and poised to enjoy the project.
Fan Take: Paige Bueckers partnering with a major brand like Lego highlights her growing influence beyond the court, signaling how WNBA stars are becoming cultural icons. This kind of visibility is crucial for the league’s growth, inspiring fans and attracting new audiences to women’s basketball.
