Tom Brady, a NOBULL stakeholder and future Pro Football Hall of Famer, has identified New York Islanders’ rookie defenseman Matthew Schaefer as his ideal NHL athlete for the fitness apparel brand. Brady praised Schaefer for having the intense and focused “tiger eyes” look that he himself has always possessed.
Social media captions suggest a possible collaboration, with NOBULL recently posting several times during the Florida Winter Classic featuring well-known hockey media figure Paul Bissonnette. Schaefer, selected first overall in the 2025 NHL Draft, has tallied 28 points this season (12 goals and 16 assists) over 42 games and currently leads the odds for the Calder Memorial Trophy. Known for his charisma and quick wit, Schaefer is considered a perfect ambassador for hockey.
Michael Ostrower authored this report.
Fan Take: This potential partnership highlights the growing crossover appeal between major sports, shining a spotlight on hockey’s rising stars. Matthew Schaefer’s alignment with NOBULL could help elevate hockey’s profile and inspire a new generation of fans and athletes.
