Audi has revealed that Revolut will become the title sponsor of its Formula 1 team starting from the team’s inaugural season next year. The German automaker has entered into a long-term partnership with the UK-based financial technology firm, describing the collaboration as "monologic."
Revolut, headquartered in London, was valued at $45 billion last year following secondary stock sales to both new and existing investors. The current Sauber team will be rebranded as Audi’s outfit in 2026, marking the start of Formula 1’s new regulatory era.
Audi explained that Revolut’s operations will be deeply integrated into the team’s financial management. Gernot Doellner, Audi’s CEO, emphasized the company’s clear ambitions for Formula 1, viewing it as a technically significant and economically sustainable way to invest in Audi’s future brand. He stated that Audi’s approach involves realistic expectations combined with continuous improvement, and that Revolut shares the same ambitions and ethos.
Formula 1 offers a global platform to reach new audiences and generate excitement for Audi’s products, Doellner added.
Audi team principal Jonathan Wheatley described the partnership as one built on shared innovation and unwavering ambition, calling it more than just a brand alignment—it’s a strategic alliance aimed at shaking up motorsport conventions. From 2026, Revolut’s digital-first solutions will transform fan engagement and enhance crucial team functions.
Nik Storonsky, CEO of Revolut, hailed the deal as monumental, noting that as Revolut speeds toward 100 million customers, its involvement in Formula 1 will create a memorable experience for the sport. He also highlighted that just as Revolut is disrupting global finance, Audi’s future F1 team aims to do the same in motorsports.
Fan Take: This partnership signifies a new era where cutting-edge fintech meets automotive innovation in F1, offering fans fresh ways to connect with the sport. It could set a trend for deeper financial-technological integration in racing, potentially boosting fan engagement and operational efficiency across teams.
