The date and location for the first-ever Zuffa Boxing event have finally been revealed.
Prior to the announcement, figures like Eddie Hearn criticized Dana White’s entry into boxing, pointing out the lack of details about the launch. After the high-profile Canelo Alvarez vs. Terrence Crawford fight in September, anticipation built around Zuffa Boxing’s debut. Although there have been rumors of a deal with Dana White, widespread excitement or promotion has been minimal so far. The latest update about the inaugural event didn’t significantly change fans’ perceptions.
Fans have reacted with mixed feelings to the news that Zuffa Boxing’s first event will take place on January 23 at the UFC Apex in Las Vegas, as confirmed by the Nevada State Athletic Commission. While a few social media users expressed excitement, many were skeptical or disappointed, criticizing the choice of venue and comparing it unfavorably to existing MMA events held there. Comments ranged from amused dismissal to outright frustration, with some fans calling it a “failure” and “embarrassing.”
Despite the rocky start, Zuffa Boxing has notable support, having signed a media rights agreement with Paramount and planning to hold 12 events throughout the year. This backing shows the promotion’s potential to make a significant impact, though its reputation may hinge heavily on how the January 23 event is received.
Fan Take: This news is important to fight fans because Dana White’s move into boxing could shake up the sport’s landscape, bringing fresh competition and innovation. However, the initial skepticism indicates that Zuffa Boxing needs to deliver quality events to gain trust and attract a loyal following in a crowded market.

