PHILADELPHIA — Last Thursday, a lengthy line of football coaches and enthusiasts formed along the walls of a spacious conference room, eager to see the day’s keynote speaker, Roberto Martinez. For roughly 40 minutes, the head coach of Portugal’s national team warmly greeted fans and attendees, engaging in friendly conversations without showing any signs of impatience. Having just concluded a one-hour talk at the United Soccer Coaches Conference, Martinez shared insights about his journey, addressed questions regarding Cristiano Ronaldo, the upcoming World Cup, tactical decisions, and various aspects of soccer.
As the next group of participants, including former U.S. athletes Heather O’Reilly and Lori Lindsay, began to arrive, Martinez continued to engage with those around him. “I just saw him upstairs buying coffee for people he probably just met,” Lindsay remarked.
With the World Cup on the horizon in less than five months and a friendly match against the USA scheduled in Atlanta within ten weeks, the 52-year-old Spaniard has become a widely admired figure at this four-day event, renowned as “the world’s largest annual gathering of soccer coaches.” Most of the near 10,000 attendees include youth and collegiate coaches, administrators, and exhibitors from across the nation.
Martinez expressed his amazement at the scale and engagement within U.S. soccer. “The main impression I got was the sheer potential of U.S. Soccer. When you look at the numbers and how it influences many players, along with the existing passion and culture, it’s evident that soccer holds significant promise, even if it isn’t the top sport in America.”
Martinez accepted the invitation not only to impart his knowledge but also to better understand the landscape before the World Cup. Together with his long-time assistant Richard Evans, he has been collecting information on travel logistics, time zone adjustments, weather impacts, and more.
Portugal, currently ranked sixth by FIFA and rich in talent, is heading into the World Cup with high expectations following their UEFA Nations League victory last summer. They will play two Group K matches in Houston against the intercontinental playoff winner and Uzbekistan, prior to facing Colombia in Greater Miami.
Before arriving in the U.S. five days before the World Cup opens on June 17, Martinez emphasized his desire to minimize uncertainties. “This time it’s very complicated. Compared to Qatar, which was very centralized, we want to avoid surprises during the tournament,” he noted, referencing the complex logistics involved across the three host countries.
Portugal will begin its World Cup games in Houston but establish a base in Miami. Martinez explained that playing at NRG Stadium, an indoor venue, means Texas doesn’t need to adapt. Should Portugal progress to the knockout stage, they could compete in Kansas City or Toronto before continuing to an indoor venue.
To prepare for the World Cup, Martinez will utilize the March international break for two friendlies: one against Mexico in Mexico City and another against the U.S. in Atlanta, both of which are World Cup venues. “We train at sea level and play at high altitude to gauge our performance in those conditions,” he shared. The goal is to maximize player preparation while balancing the demanding club season leading into the World Cup.
Martinez is no stranger to the U.S. soccer scene, adding to his appeal at such events. He previously worked as a studio analyst for ESPN during the 2010 and 2014 World Cups, among other major tournaments. He took the opportunity as a means to prepare for a potential future as an international coach amidst his club commitments.
Reflecting on coaching, he said, “It’s much easier to analyze what worked than to predict outcomes as a coach. Coaching is about making decisions before events unfold, which can be quite challenging.”
This summer, Martinez faces the formidable task of guiding Portugal, a team brimming with talent including Ronaldo, Bruno Fernandes, and Bernardo Silva. However, he emphasized that selecting the best squad extends beyond individual talent. “We’re not just choosing the top 26 players; it’s about assembling a cohesive team—a concept that can be difficult to grasp.”
Despite past struggles with team chemistry, he affirmed Ronaldo’s commitment and drive. “He possesses the same passion and hunger as a 16-year-old. Each day is an opportunity for him to improve.”
Martinez noted that the traditional concept of a fixed starting XI is shifting due to the introduction of five substitutes in matches. “If you focus solely on the starters, you’re missing a key part of preparation.”
Since taking the helm of the Portuguese national team three years ago, Martinez has led them to a record of 25 wins, five losses, and six draws, with their recent performances leading to a championship win in the Nations League.
The World Cup will feature an increased number of 48 teams, a change that has drawn criticism, but Martinez views it positively. “More teams mean more enjoyment for everyone,” he said, hinting that changes to the knockout format may streamline competition.
When discussing his future in coaching, Martinez said, “I don’t think anyone can map out their career. My goal is to ensure I do everything necessary for the success of the team. Right now, my sole focus is on preparing Portugal effectively.”
Fan Take: This news is significant for soccer fans as it highlights the growing prominence of soccer in the U.S. and the anticipation building for the upcoming World Cup. Martinez’s emphasis on teamwork and preparation could be pivotal for Portugal’s success and showcases the evolving strategies in international football.

