Super Bowl Sunday may still be a few weeks away, but advertisers have already begun revealing the spots they’ll run during Super Bowl LX, which pits the Seattle Seahawks against the New England Patriots. Predictably, the lineup is star-studded — here are some of the biggest commercials we can expect.
– Grubhub — George Clooney makes his Super Bowl debut, appearing at a dinner table to announce that “Grubhub will pay for it,” while promoting no shipping or service fees on orders of $50 or more.
– Uber Eats — Matthew McConaughey returns for a second year, humorously arguing that football is a plot to make people hungry and persuading celebrities like Bradley Cooper and Parker Posey to buy into the idea.
– Budweiser — Celebrating its 150th anniversary, Budweiser’s Super Bowl spot features a bald eagle’s life story set to Lynyrd Skynyrd’s “Free Bird,” with the brand’s iconic Clydesdale colt also making an appearance.
– Dunkin’ — A teaser shows Ben Affleck screening an unreleased tape for Jennifer Aniston, Matt LeBlanc and Jason Elsander as a lead-in to a potential Dunkin’ Super Bowl ad.
– Squarespace — Emma Stone stars in a cinematic spot in which she loses her temper when the domain she wants for her website turns out to be unavailable, even off-world.
– Pringles — In a playful commercial, Sabrina Carpenter creates “Pringle Leo,” an idealized man fashioned from potato chips.
– Pepsi — The soda maker pokes fun at Coca-Cola, showing Coke’s famous polar bear choosing Pepsi in a blind taste test.
– Instacart — Ben Stiller teams with singer Benson Boone for a quirky campaign built around the app’s online banana ripeness selector.
– Dove — Continuing its #KeepHerConfident initiative, Dove’s ad focuses on promoting positive body image and supporting women’s sports.
Fan Take: These commercials matter to NFL fans because the Super Bowl ad lineup is part of the event’s cultural draw — big-name spots keep viewers engaged and boost overall ratings. High-profile brand investments and socially minded campaigns also shape public perception of the league and can influence future partnerships between advertisers and the NFL.
