San Francisco — The secondary market for Super Bowl tickets is starting to reveal buying patterns for this year’s game.
Early indicators show a surge of interest from fans in the Seattle area, while buyers from New England have been slower to commit. Overall, fans appear to be exercising the same patience that characterized last season, which could push the least expensive seats down in price as the game weekend approaches.
Across several resale platforms, “get-in” prices — the cheapest tickets available to enter Super Bowl LX — dropped sharply after the conference title games on Jan. 25. After peaking near $6,200 late last week, the lowest available tickets fell by roughly 30% to about $4,300 earlier this week as the market absorbed a large, initially inflated inventory. Two days after the conference title games, nearly 4,200 seats were listed. Prices have since steadied and ticked up slightly, settling in the $4,900–$5,000 band depending on the platform.
Some familiar patterns from last year are reappearing. More than half of Super Bowl inventory on some platforms sold during the short window from Friday night through kickoff last season, and several services expect a similar rush this year. Seahawks fans’ proximity to the Bay Area may encourage them to delay purchases and travel later, while Patriots supporters, facing longer and costlier travel from New England, have been less active so far.
Market watchers expect inventory and buying behavior to drive further price movements as the week progresses. Michael Stock, Game Time’s director of pricing and business strategy, says he expects prices to fall as the event nears even as demand rises — a pattern that has repeated in recent years. He does not anticipate this year’s averages will reach the 2024 Las Vegas peak; instead, he expects pricing to roughly align with levels seen in 2022, 2023 and 2025.
As of Wednesday morning, the cheapest ticket available for game time was $4,892 (fees included), while the priciest listed seat was $39,041 for a lower-bowl spot in the 10th row behind the Seahawks’ bench. The cross-platform average was around $9,000 (including fees), nearly twice the average price when the Seahawks and Patriots met in Super Bowl XLIX in 2015. Overall, the market’s lower-tier inventory continues to hover in the $4,000 range.
Game Time also reported that early buying activity favored the Seattle/Portland region by about 5.5-to-1 compared with the Boston/New England market. That skew, plus the matchup itself, suggests this Super Bowl will rank among the top five most expensive in average ticket price historically — although it likely would have climbed even higher had teams like the Buffalo Bills or the San Francisco 49ers been involved. When New England clinched the AFC, prices barely budged; Seattle’s NFC victory produced only a modest uptick.
For comparison, last year’s get-in prices dropped to roughly $2,600–$2,700 (before fees) late in the week, and that steady late-week decline — combined with buyer patience — could be encouraging news for fans willing to wait. Brokers are monitoring the market closely as the weekend approaches.
Fan Take: This matters because ticket trends affect not just costs for fans but also who actually gets to experience the game in person — proximity and travel costs can shape the stadium atmosphere. If patience continues to pay off, more fans might attend without breaking the bank, which could make big events like the Super Bowl more accessible and healthier for the sport in the long run.
