The ongoing discussion about whether WWE NXT functions as a third main brand or simply as a developmental territory has seen NXT General Manager Robert Stone offer his perspective. Stone rejects the label of “developmental brand,” emphasizing that NXT boasts its own unique look and style that sets it apart from Raw, SmackDown, and other WWE programs. Speaking on “Busted Open Radio,” he said that while NXT does train and prepare talent to elevate their skills, it is not just a developmental show. He pointed to a recent match between Jaida Parker and Kelani Jordan as proof, claiming it was on par with—or even better than—matches on WWE’s main roster, highlighting NXT’s distinct identity.
Previously, WWE Chief Content Officer Paul “Triple H” Levesque has categorized NXT as one of WWE’s three primary brands alongside Raw and SmackDown. Contrarily, in 2022, NXT’s head booker Shawn Michaels maintained that NXT serves primarily as a developmental program. Michaels remains in charge of NXT, which currently airs Tuesday nights on The CW. Champions like Grayson Waller and Kelani Jordan, who won their titles at NXT Heatwave on August 30, continue to headline the brand.
If quoting, please credit “Busted Open Radio” via Wrestling Inc. for the transcription.
Fan Take: This clarification from Robert Stone is significant for fans because it highlights the evolving identity of NXT as a competitive, distinct brand rather than just a stepping stone. Recognizing NXT’s unique style and high-caliber matches could elevate its status within the wrestling world, offering more exciting opportunities and fresh storylines for fighters and viewers alike.
Source: www.wrestlinginc.com
