Ascot Racecourse has revealed that the total prize money for 2026 will reach £19.4 million, reflecting a £1.65 million rise compared to this year. Of the 169 races held over 25 race days at Ascot, 88 will offer higher prize money than in 2025, with every Flat race now guaranteed at least £25,000.
The value of Royal Ascot will increase from £10.05 million to £10.65 million, with Ascot’s own contribution to the prize pool rising from £9.97 million in 2025 to a planned £10.7 million in 2026. This amount does not include the prize money from the industry-organized Qipco British Champions Day.
Felicity Barnard, Ascot CEO, expressed enthusiasm about the prize money increase, emphasizing the venue’s commitment to the sport and rewarding its participants. She acknowledged current economic challenges but stressed the importance of long-term investment in prize funds to stimulate growth in British horse racing.
The announcement also highlighted a record £1.65 million boost for the King George race, which will see its prize pot rise from £500,000 to £2 million. More than half of Ascot’s races have had their prize money increased, with a minimum £25,000 value set for Flat races and attention given to novice hurdle events to align with industry growth priorities.
At Royal Ascot, all eight Group 1 races will now carry a minimum £700,000 prize, with two races offering £1 million. Overall, the Royal Meeting will feature more races than in 2025, with 26 of the 35 events held during the week. Additionally, the King George VI Stakes and Queen Elizabeth Stakes will become Britain’s first £2 million races next year, increasing from £1.5 million, contributing to total prize money exceeding £2.5 million on that day.
Prize money for the Ladbrokes 1965 Chase has risen from £80,000 to £100,000, with three £100,000 races scheduled for Ladbrokes’ November Racing Weekend. Nick Smith, Ascot’s Director of Racing and Public Relations, commented that prize money is crucial for attracting top domestic and international competitors at all racing levels, underscoring Ascot’s efforts to maintain its status as a premier racing destination with highlights like the £2 million King George and Royal Meeting.
Fan Take: This substantial increase in prize money is a thrilling development for horse racing enthusiasts, signaling strong backing for the sport’s future and encouraging top talent to compete at Ascot. It’s a positive sign that British racing is aiming to raise its international profile and competitiveness, promising more exciting and high-quality races for fans to enjoy.

