Hendrick Motorsports has unveiled a brand-new 35,000-square-foot training facility, which they claim rivals those at top collegiate athletic programs and professional sports teams. Photos and videos released inside the center back up this assertion. The design drew inspiration from premier sports complexes like Clemson, Auburn, Alabama, Charlotte FC, and even Fort Bragg.
Created in collaboration with Atrium Health, the athletic center is equipped with cutting-edge recovery tools, nutrition areas, a barbershop, a sauna, and a climbing wall in the weight room. It also offers full-time athletic trainers and physical therapists. Beyond these features, the facility includes a movie theater, hot and cold tubs, a conference room named after Ray Evernham, and even a kombucha tap. Hendrick branding and motivational messages celebrating their NASCAR success are visible throughout the space.
To provide a complete look, HMS has released a full video tour of the Atrium Health Motorsports Athletic Center. Roberto Medina, HMS’s development manager, explained that as the team expanded, their previous facilities became insufficient for their growing roster and equipment needs. He emphasized that attracting top athletes, who come from the best sports programs nationwide, required a facility that matched their expectations and made racing an enticing new career path.
As NASCAR’s most victorious team—with over 300 wins and last year’s 15th Cup Series title won by Kyle Larson—Hendrick Motorsports continues to push boundaries even after more than four decades in the sport. Rick Hendrick expressed pride in how far the sport and pit crew training have evolved since 1984 and voiced excitement about sharing this facility with the community and their partners.
Fan Take: This state-of-the-art training center signals Hendrick Motorsports’ commitment to maintaining their competitive edge by investing in athlete development. For NASCAR fans, it highlights how the sport is embracing professionalism and innovation, which could lead to even faster, stronger, and more skilled teams on the track.
