Jay Monaghan discusses President Trump’s role in PGA Tour, LIV Golf negotiations
PGA Tour Commissioner Jay Monaghan provided an update on negotiations for the PGA Tour and LIV Golf on Tuesday, March 11, 2025, ahead of the Players Championship.
Golf purists have been wondering when Liv Golf will run out of money since its inception. The legal agreements used to seduce the PGA Tour and the starring role in the DP World Tour, until this year, the bottomless well funded by the Saudi Arabian Public Investment Fund (PIF) did not last forever.
There are reports that Liv Golf Ltd, a UK-based entity that currently manages golf league activities outside the US, lost $590 million in 2024.
Liv Golf Ltd has now lost $1.4 billion in its first three and a half years of operation.
These figures were drawn by Athletic from Liv Golf Ltd’s 2024 financial submission in the UK. The international organization has released its annual “Director’s Report” in the fall, showing how the overall international event for LIV is progressing.
Liv Golf Inc., which hosts golf operations in the US and has offices in West Palm Beach and New York, does not need to submit a public report.
It suffered a loss of $461,808,000 in the 2024 calendar year, according to a report on the UK division of the league, which runs half the season of 14 events. It also lost $395,944,000 in 2023 and $243,737,000 in 2022. This has surpassed losses from international business entities totaling over $1.1 billion since the league’s founding.
Annual submission revealed that the company received a “support letter” from PIF. Governor Yasir Al-Rumayyan still supports Liv Golf. Meanwhile, negotiations between LIV Golf and the PGA Tour are pending despite meetings with President Donald Trump and leaders of two rival golf organisations earlier this year.
Scott O’Neill, who replaced Greg Norman with LIV Golf CEO in January, recently told Golf.com that “the overall value of the sponsorship agreement has increased by 10 times.”
