The Atlanta Falcons experienced an intriguing offseason. With trade rumors swirling around Kirk Cousins’ cousin Kyle Pitts, the team has recognized several skill gaps in their roster. As September approaches, these issues quietly linger in the background, but the main priority this year is accelerating the development of second-year quarterback Michael Penix to cement his role as the starter.
The relevance of Pitts remains uncertain, especially since the Falcons already have a standout wide receiver poised for a big season, potentially earning a lucrative contract extension. Drake London has established himself as one of the NFL’s top wide receivers, having performed well regardless of whether he was catching passes from Marcus Mariota, Desmond Ridder, Kirk Cousins, or Michael Penix Jr. last season. Despite inconsistent quarterback play, London posted impressive stats, setting career highs with 100 receptions, 1,271 yards, and 9 touchdowns.
Among the 38 receivers with over 100 targets last season, London ranked fifth in targets per route run (0.29), seventh in route run (2.33), eighth in target success rate (57%), and fourth in first downs per route run (12.3%). At 6’4" and 215 pounds, London’s ability to play both inside and outside with high efficiency is notable given his substantial target volume. Should Pitts be traded next year, London could even lead the league in targets, having ranked third last year with 158 targets.
If Pitts is traded, the Falcons’ passing attack might lose some quality options, highlighting the need for continuous improvement. While Darnell Mooney had a solid first season, the Falcons are still searching for a more reliable WR3, and the tight end position faces a gap since Charlie Warner stepped up as the top receiver from that spot. London’s growth and performance this year will be essential for Penix’s and the Falcons’ passing success, especially as Penix has a strong arm and London excels at downfield threats and contested catches.
Atlanta is facing a tough schedule this year after finishing second in the NFC South. Having traded their 2026 first-round pick to the Rams and drafted pass rusher James Pierce Jr., the team is all-in for a win-now approach. If they succeed, London will need to deliver a big season. London and star running back Bijan Robinson represent the franchise’s future, and it’s time for London to be compensated accordingly.
While London might not command the same payday as stars like Justin Jefferson or Ja’Marr Chase, he is on track to be paid as a top-tier wide receiver starting this season. He could even secure that deal without a breakout year, which is the expectation within the Falcons organization. As summer training camp kicks off, the key for the Falcons is for London to have his biggest year yet.
Fan Take: This offseason moves and the spotlight on Drake London signal a pivotal moment for the Falcons, who are banking on their young talent to elevate the team’s future. NFL fans should watch closely because London’s rise could reshape the receiving landscape and highlight the Falcons as a team on the cusp of turning things around.
